We call it “Time Famine.” No one has enough time. Surveys repeatedly show people will willingly trade income or status to gain more time. For themselves. Their families.

Marketing makes this much worse. A few years ago, we used to express some shock at the statistic showing that the average American was exposed to 3000 marketing messages every day.

The new research is out.

It’s now 10,000 marketing messages. A day. Everyday.

You might stare at that in disbelief, but today, branding is everywhere, in ways we often don’t even realize. For example: a hot new media for advertising messages are video games. Next time the PS2 is out, look for the billboards and product placements.

Before you can be heard, you must know what you plan to say. For some of our clients, the brand has been cemented for years. Our experience allows us to adapt quickly to the brand message hierarchy that already exists.

Many companies are finding that their brand no longer resonates. That change in the marketplace has left the message weakened. That the brand requires a total reevaluation.

Rinck Advertising utilizes a proven, practical and pragmatic four-step brand building approach for our clients. This approach creates fundamental, essential “ideas” that shape and define the organization through words, image and concept.

The process begins with a Foundation based on primary and secondary research. We understand current primary research exists. Additional secondary research can provide a wider understanding of business/market trends on relocation, investment and development. This research will combine with an historical overview of the region in terms of business development with goal of yielding key insights in the historical nature of the workforce.

The second stage called Function utilizes the research and meetings with key team members to describe “Who we are now.” This leads into the third stage, Framework, which begins to define “Who we want to be.” This combination of practical and aspiration yield great insight into team concurrence and dissonance that must be addressed before universal brand promises can be executed.