Plan

Androscoggin Bank is a Community Bank that had been "dark" in the media for over one year. This campaign aimed at reestablishing the brand in the community with a campaign that brought emotion to the idea of banking.

Result

The campaign in both print and radio successfully put Androscoggin Bank back in the forefront of local consumer and commercial lending. Deposits increased during the campaign as product features and groupings were realigned into more targeted relationship accounts.