Rinck Receives Two International Web Awards

Rinck Receives Two W3 Awards for Gorton's Interactive Web Site

Rinck Advertising was recently selected by the International Academy of Visual Arts (IAVA) as a 2008 W3 Awards Winner in two categories for design and execution of the Gorton’s Seafoods website. Rinck was honored with a Gold Award in the category of Food and Beverage and with a Silver Award in the category of Best Visual Appeal.

The W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by the best interactive agencies, designers, and creators across the globe. The 2008 W3 Awards received more than 3,000 entries from top companies and agencies worldwide.

“I could not be more proud of the creative team who built this amazing website. The site first and foremost supports the brand iconography of Gorton’s. It does this beautifully with a high degree of functionality, providing consumers with new ways to explore the brand and enjoy seafood,” notes Peter Rinck, President of Rinck Advertising.

In August 2007, Gorton’s, the nation’s leading frozen seafood brand, engaged Rinck Advertising as its lead interactive agency to develop a new web site. The Rinck creative team sought out a design that would better showcase Gorton’s expanding variety of products, and to engage the consumer with the company’s well-known marketing icon, the Gorton’s Fisherman, and their equally well-known tag line, “Trust the Gorton’s Fisherman.”

“We saw this as an opportunity to re-introduce consumers to one of the greatest marketing icons of all time,” said Laura Davis, Vice President of Rinck Advertising. “The Gorton’s Fisherman truly represents New England’s traditional fishing industry. What we aimed to do with the site was to add a rich back-story to the familiar bearded, yellow slicker wearing fisherman and to show a glimpse of Gloucester that has informed this brand for more than 150 years.”

The web site opens with an animated introduction of the Gorton’s Fisherman featuring still photography shot on location. Special features include a Fisherman’s Log that begins to reveal the back-story of the icon through log entries. In the site’s “Glimpse of Gloucester” section, consumers are invited to take a virtual tour of Gloucester, Mass., one of the oldest fishing ports in the country and Gorton’s home for over a century and a half.

The site’s upgraded functionality includes a re-designed recipe section that allows consumers to rate recipes as well as to save favorite ones in a personal recipe box. Online newsletters and downloadable coupons are also available.

“We were amazed at the caliber and quality of work received this year.  Our winners continue to push the envelope of Internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms” said Linda Day, the director of the IAVA.  “On behalf of The International Academy of the Visual Arts, we are honored to recognize our winners as they continue to set a high standard of excellence for Web development.”

About Rinck

Located in Auburn, Maine since 2001, Rinck Advertising recently relocated its offices to the sixth floor at Two Great Falls Plaza. Rinck Advertising is a full service marketing, promotion and public relations firm offering management and creative services in brand building, logo and identity packages, web strategy and development, and advertising campaigns.

The agency represents a range of clients from Baltimore, New York, Philadelphia, Providence, Boston, Maine and Canada. Clients include BlueWater Seafood, Dean Foods, Evergreen Insurance, Garelick Farms, Gorton’s Seafood, Harvey Industries, Maine McDonald’s Owner/Operator Association, Mechanics Savings Bank and Oxford Networks. For more information, visit www.rinckadvertising.com or call 207-755-9470

About Gorton’s

Founded in 1849, Gorton’s is one of America’s oldest continuously operating companies.  Headquartered in Gloucester, Massachusetts, Gorton’s continues to be the innovative leader in the seafood industry.  Gorton’s full line of frozen seafood products includes breaded and battered Fish Stick and Fillets, Flavored Fillets, Tenders, Shrimp Bowls, Popcorn Shrimp, Grilled Fillets, Tilapia and Salmon, and Premium Fillets and Shrimp Temptations.  Gorton’s products are available nationwide in better independent and chain grocery stores.  Gorton’s proudly stands behind its products with its “Trust the Fisherman Guarantee,” which represents an unwavering commitment for over 150 years to providing the best-tasting, quality seafood meals.  For more information, please visit www.gortons.com or call 1-800-222-6846.

W3 Awards

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.  

The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.  Please visit www.iavisarts.org for a full member list and additional information.  

For more information about the W3 Awards, please visit www.w3award.com, email The W3 Awards at info@w3award.com or call (606) 326-9326.


Contact: Kristel Wagner, (207) 755-9470

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